Googly up the eyes

Patrick Hughes strikes again:

But then the people who say unkind things about drinkers, who are they? They sit at home, gray and shriveled souls sipping tea and gnawing at cardboard and using the bitter resentment only borne from a life without joy to criticize and castigate those of us who occasionally take in a draught or two of spirits to loosen the shoulders, sharpen the mind and googly up the eyes.

I know I shouldn't encourage him, but I can't help it ... how can soemone write so well about such terrbile topics?